Having a great website is one thing, but people need to know about it. When they type the product or service they are looking for into Google, you want to be the local choice that shows up on the front page. Traditional Search Engine Optimization centers around the idea that a very specific and extremely difficult to corner keyword (let’s say” Chicago Attorney” for example – a keyword with 135 MILLION results on Google encompassing some huge lawfirms) is selected and the SEO Expert tells the customer that they will attempt to rank their website at number one for that term. This is an overly simplistic view of SEO, however, as a hugely popular term like “Chicago Attorney” is going to be almost impossible for a small operator to achieve. This is because the biggest spending attorneys in the area will be spending tens of thousands of dollars through a number of SEO companies to crowd out the market and monopolize the most popular keywords.
Unfortunately, most SEO providers will not advise their clients of this as they can expect to be paid a large amount of money to attempt to go after these difficult keywords due to the fact it will “take a lot of time and work” to acheive the ranking when they already know it will be very difficult if not impossible to get the result they are promising.
We think this is wrong.
We take a fresh look at Search Engine Optimization. Instead of thinking about how much money we could make by stringing you along and suggesting that we target hugely competitive keywords, we instead investigate exactly which keywords we feel could realistically achieve a front page listing and try to give you an idea as to how long that may take. We concentrate on local keywords that local people are looking for to ensure that everything is targeted at only bringing relevant traffic to your website. We then employ a tactic involving the creation of “satellite” websites which would then funnel those who looked at them back to your main website where, with any luck, they become your customer!
To give you some examples of what we mean by these “satellite” websites, take a look at the examples below: